Hippo Video 2022 vs. Hippo Video 2023: How have the products changed?

Hippo Video 2022 vs. Hippo Video 2023: How have the products changed? https://www.affiliatemarketingbuzz.com/hippo-video-2022-vs-hippo-video-2023-how-have-the-products-changed/?utm_source=rss&utm_medium=rss&utm_campaign=hippo-video-2022-vs-hippo-video-2023-how-have-the-products-changed Hippo Video was founded in 2016 and has been working tirelessly to transform the way businesses and teams use video during sales. The all-in-one platform for video has revolutionized the way companies use video. It offers user-enabling features like sales pages, video analytics and the teleprompter. These unique features made us a favorite among users and helped us stand out in the crowd. Our quest did not end there. Hippo Video, like every customer-focused business, is committed to providing the best possible video experience and continually strives for improvement. We went further than ever in 2022 by listening to our... Hippo Video was founded in 2016 and has been working tirelessly to transform the way businesses and teams use video during sales. The all-in-one platform for video has revolutionized the way companies use video. It offers user-enabling features like sales pages, video analytics and the teleprompter. These unique features made us a favorite among users and helped us stand out in the crowd. Our quest did not end there. Hippo Video, like every customer-focused business, is committed to providing the best possible video experience and continually strives for improvement. We went further than ever in 2022 by listening to our customers and collecting valuable feedback. This blog will show you the exciting evolution of Hippo Video between 2022 and 2023. We’ll also share the lessons learned as a company. You can expect to get some real and brutal insights. Let’s get started. Hippo Video will be a 2022 product The number of people who believe in video for sales has increased over the past few years. It’s great news for products like ours. However, our team spent time talking with users about their experiences with video. The key findings were quite eye-opening. These are seven important observations that we have made: 1. Video creation is difficult because of hesitance We found that while businesses are well aware of the potential of video (which is why they bought the platform), sales teams are often hesitant about incorporating it into the sales process. Many of these sales teams are unsure about video or have limited screen-sharing and webcam capabilities, which could lead to less engagement. These factors can cause teams to lose heart and be less motivated to create more videos in future. 2. Productivity is on the rise Most sales professionals we spoke to recognized the value of video to close deals. However, they only use them to close high-value deals and specific touchpoints in their sales cycle. This is likely due to the fact that creating videos requires significant time and effort. 3. Video efforts can only be scaled and personalized in a limited way Our users believed that we should improve our video scaling capabilities. Users felt that personalizing videos for each prospect and recording them was time-consuming and a burden on their sales teams. Although they created one video and personalized it for multiple users using merge fields, the video lacked the visual element of personalization. 4. Prospects were more familiarized with our competitors than they were with us. Sometimes, familiarity breeds business. Our prospects were not aware of us, despite having superior video capabilities and lower price points. This was a problem for us as well as our competitors. We also realized that our website was outdated and needed to be updated to properly showcase all of our capabilities and the benefits it can offer, as well as those of our competitors. 5. Editing was difficult Although our Pro Edit tool remains popular, there have been mixed reviews. It was difficult to make precise trimmings between frames or add titles, lower thirds, or transitions between frames. For those who wanted to add a little flair to their videos, this lack of customization was particularly troubling. Users were not able to refine their videos with the robust editing tools we offer. 6. A basic Hippo Video iOS app Our iOS app did not have key features that are available in the desktop version. This was a problem for a long time. It didn’t have a user-friendly homepage so users had to tap multiple tabs in order to access the video record... via IFTTT