Affiliate Marketing Buzz: A Video Report Model Looks Like

Video analytics isn’t new to those who create videos. Video analytics is not a new concept. In fact, many video creators are talking about it today, when making videos has become a necessity rather than a novelty. Are these the only video metrics that you need to know the pulse of your audience and how they react? Hippo Video thinks otherwise, as they barely scratch the surface of how viewers react. We have created what we call a “model video report”. This is a comprehensive video report which not only provides a 360-degree overview of the performance of your team with videos, but also gives you an in-depth understanding of your audience’s wants and needs.

We’ll explore the nuances of this “model video report” and see how it can revolutionize your approach to video analytics.

Video reports can help you understand the pulse of your target audience

Video analytics (also known as video report) is a tool which gives you a bird’s eye view on how your audience has reacted to your video content. You have a wealth of information available to you that can be used to improve your outreach efforts and create more personalized interactions with prospects.

Hubspot reports that 35% of companies use intermediate or advanced analytics in order to track their video performance.

Hippo Video’s “Model Video Reports”: A closer look

Hippo Video believes that a model report should not be limited to merely measuring the performance your videos. It should give you a comprehensive view of the way your sales team uses the tool to increase conversions and close deals.

Here’s a breakdown for you.

1. Standard video report

Hippo Video offers a detailed video report for every video that you create. This report provides valuable insight into the total number and unique viewers of your videos, the average watch rate, the fully watched percentage rate and the number actions taken in response to the calls-to action (CTAs) on your video. It also provides demographic data about the countries from which videos are viewed. The timeline actions report also reveals specific moments where viewer engagement has peaked or dipped in your video, giving valuable insight for future improvements.

This blog is a great resource to learn about the importance of video metrics. We have also included a list of the different types of metrics.

Hippo Video provides video report on the performance of individual videos.

2. Tracking and sharing shares

Shares and tracking is designed to provide sales reps with a 360-degree overview of all videos they have created and shared. This includes direct shares, as well as those that are shared through integrated platforms like Slack or emails. This feature also provides a wealth of information, including details such as views, playbacks, replies, the medium used to share and more. Our smart filter system allows you to perform more precise search results, saving you time. These filters include context name, dates, replies and other criteria to help you find the most relevant content.

Hippo Video's video report showcasing shares and tracking data.

Hippo Video’s Shares & Tracking feature allows you to create a comprehensive overview of all your sharing activity across multiple channels. This allows you to gain valuable insights and establish context that will allow you optimize your approach and improve your messaging.

3. Reports by the Team

You want to know what your team is up to when it comes creating videos to drive sales? Hippo Video team reports will tell you just that. You will receive an overall report which gives a quick summary of the team’s video creation efforts, and a detailed report that breaks specific metrics down.

You can use filters to search for reports by date range, name of team members, or group (sales, marketing, etc.). The detailed reports include information like the number of videos, unique viewers and page time. You can even see the number of videos that have been shared. This will give you an overall picture of how your team is performing.

Hippo Video's video report also consists of team reports to help shed light on team's performance with videos.

Shares, Tracking and Team Reports are just a small part of the depth and analytical power of our video report model. This report will also allow you to see who is watching your videos and what parts of your video they are re-watching. You can also find out when people share your videos. These observations are crucial for creating successful and targeted video content.

Hippo Video: Boost your sales with Hippo Video

Our model video report does not only focus on static metrics, but also takes into account how your sales team is using your video. We are able to provide the most advanced analytics for video by providing a complete view of both. Hippo Video allows you to understand the impact and potential of your videos.

What’s more, you ask? Hippo Video offers new pricing plans that allow you to maximize the potential of video marketing. Sign up today for our Freemium Plan and get exclusive video features absolutely free. Take your sales to the next level.