Affiliate Marketing Buzz: How to send a video through email the correct way

Sales representatives are naturally interested in incorporating video into their emails. Video is a powerful tool for making your message standout. Do you want to add video to your email? You are not alone! Many of our customers have asked us the same thing. It’s tempting embed video into your email, but you should ask yourself, “Can the video be played in the email?” Should you do it?

We will explain why it may not be a great idea to embed videos immediately.

1. It takes multiple steps to upload video, but it is still overlooked

You know what I mean if you’ve tried to embed video into an email. You need to record the video first, then upload it onto YouTube (which can be a long process), open your email program of choice, and copy-paste the unique URL YouTube provides. Phew! Here is what your screen will look as:

Does it look good? The video link is in the email body and the thumbnail video appears below the fold. There are three issues with this.

The video thumbnail is below the fold of the email and can be easily missed if the recipient does not scroll to the bottom of the message. There’s also no preview to attract the viewer and encourage them click to watch the video. The video you spent time and energy on will be a waste.

You might be wondering if you can’t just upload the video in an attachment. In cases where you have a large-sized video, then this will be the alert message.

2. No chance for viewers to engage

Even if you try your best, attaching a video to an e-mail limits what the recipient can do. You might have included meeting links or additional resources in the email. But how many steps do you make the viewer go through? In the fast-paced modern world, no one has time to read an email, watch video and then click on CTAs in the email. This is simply not possible.

The goal of a video sales pitch is to get viewers to act. With traditional email embeds you make it difficult for your viewers. The moment could have passed and they might have moved on to something else. It defeats the whole purpose of making a video sales pitch, doesn’t?

Consider an approach that places the needs of the viewers first. Give them the control. Let them explore your content on their own terms. Engage them with a style that sparks their interest and makes them want to know more.

3. There is no room for personalization from end to end

Customers today expect more from business interactions than a one-size fits all approach. Customers want to be sure that each interaction you have with them is tailored specifically for them. This is why B2B videos are becoming increasingly popular. By embedding the video into an email, users will not be able to access any other content or pages that could help them make more informed decisions. It can lead to missed chances, as the user might want to know more about your service or product but is unable to. You may, for example, miss out on the opportunity to redirect users to a personalized landing page or sales page with additional videos. These oversights may leave your user with a partial picture and vulnerable to the lures of your competitors.

4. Insufficient analytics to determine next steps

You can get some of the most useful analytics from your videos. Yes! You will miss out on this if you embed the video in your email. If you think about it, you can only track if someone opened your email and watched your video (if you have enabled an email tracker). You won’t be able see what they did on your video. The CTAs that they clicked. The pages they visited after watching your video. Their email addresses and much more.

5. You will only watch your video once

Imagine that your email recipients receive a flood of emails each day. You limit the exposure of a video embedded in an email. The video’s life span will decrease once your recipient has watched it. The video may be deleted accidentally or lost in the sea of emails in your recipient’s inbox. Poor network connectivity can also hinder the viewing experience.

Your video’s impact is heavily dependent on the attention it receives from the very first time.

Video hosting platforms are the best way to add video to your emails.

You can easily add videos to your emails. Hippo Video is the perfect solution! Our video hosting platform allows you to create and send videos quickly and easily, while also providing you with real-time analytics to monitor and track viewer engagement.

Our platform allows you to create dedicated sales pages in record time. They include video carousels, which offer a personalized experience from beginning to end for your audience.

Do you have concerns about email delivery? Hippo Video is here to help! You don’t need to worry about any potential setbacks because our platform will ensure that your videos reach the intended recipients. Our interactive CTAs will also eliminate the need for unnecessary back and forth in your emails.

The tool also offers unique URLs for videos and thumbnails with video descriptions, detailed previews and the duration of each video. All of this is part of our mission: to help you create personalized, engaging content that resonates with your target audience.

Watch Video

The conclusion of the article is:

While embedding video into your email might seem like a great idea, its potential complications may make it less ideal. The ultimate goal of this article is not to convince you to abandon video or to avoid it altogether. We want to show you why it’s not a good idea to embed videos in your emails and suggest alternative approaches. Use video from an external source, or links to video content in the email itself as a way to engage your subscribers. Design elements that are consistent with your brand should be used, as well as CTAs and only sharing the most important sections of the video. It’s well worth the effort for stronger relationships and better email marketing.