[Stuff you probably didn’t know about] Video email Signatures Work!

Did you ever wonder how many emails are being sent and received around the globe? DMR estimates that an average office worker receives over 121 emails per day. This number could be much higher depending on your industry. This brings us to the obvious question: How do you stand out from the hundreds of emails that your prospect receives each day? A video signature is the answer!

What is a video signature in an email?

Video email signatures are a powerful way for your emails to be more personal. This signature displays a thumbnail which, when clicked, opens an embedded video. This video email signature can be used to communicate with your contacts in a visually appealing way about your company or work.

Click the image to view the video

Keep reading this blog to find out everything you need about video email signatures.

What videos can I include with my video email signature?

You have many great options for embedding video in your email signature. The one that highlights the most important aspect of your message to recipients should be chosen. These are some ideas for video email signatures you could include in your video signature.

1. Video introduction

Although professionals often include a photograph of themselves in their email signatures it can be difficult to establish a relationship with someone just by looking at the photo. To build trust and human connection with your recipients, it would be a good idea to include a short video introduction in your email signature. This allows you to quickly highlight all important information in a matter of minutes.

2. Special promo video

You can promote your product or upcoming event with video email signatures. A promotional video can be embedded into your email signature to increase excitement about your product or event. This is especially useful if the entire team embeds it into their email signatures.

3. Product tutorial video

Your recipients will be able to learn how to use your product by including a tutorial or demo in their email signatures. This is a great way for potential clients to see the value of your product. It is an integral part of the video-powered selling process. It will save recipients time and effort by including a product tutorial video in the email signature. Highlighting the best features is a great way to get attention.

4. Explainer video

This type of video can be included in your email signatures as an explanation video. These videos will help your email recipients learn more about the service or product you offer. You can highlight key features, but keep it short so that you can tell your prospects exactly what they need about your business.

5. Testimonial Video

Customer testimonials are a powerful tool for influencing prospects’ minds. B2B salespeople understand this well. Top salespeople use customer stories to convince their prospects. These stories can be best told by customers in the form a short video.

Benefits of embedding videos in email signatures

It’s difficult for anyone to make a human connection with a text block. However, people will be more inclined to establish a relationship with you if they can see you face and learn more about your company via video. Below are some of the benefits to embedding video in an email signature:

1. Personalisation

It is possible for people to get lost in monotonous text messages when they receive a lot of emails. Studies have shown that personalized videos can increase retention rates by 35 percent. It is a good idea to personalize emails with video signatures. This will make your email stand out among the rest.

2. Brand recognition – Boosting

Did you know that 62 percent of marketing professionals and business owners use their email signatures as a way to promote their brands. Professional employees often include a company logo in their email signatures to increase brand recognition. A video signature that speaks about your brand is a better way to increase brand recognition through email signatures. This will allow email recipients to hear more about your brand than just the logo.

3. Get involved

You can convert potential customers into email recipients by using a video email signature. This can be done by including a brief product tutorial or explainer video in your email signature. You can also add a link directly to the product page and a call to action. Your product video should be concise and not pushy.

4. Promote special events

You can also make a promo video to promote an event in your professional network, as we have explained. You could use this event to promote a new product, webinar, campaign, AMA session, or other events. You will need to create a promotional video that highlights all details of the event such as the time and location, chief guest, speakers, purpose, etc.

How do I create a video signature for an email?

Your clients may get distracted by videos from your competitors if you send an email signature with a link to a YouTube video or other public platform. You might need to create a landing site with your video. It is impossible to track the number of people who clicked on your video email signature in order to access the landing page.

You can solve these problems by using a video hosting platform such as Hippo Video. This allows you to save, record, host, track, and even track the videos’ performance. Below are the steps to create email signatures using Hippo Video.

Step 1: Create a custom video

Follow these steps to record a Hippo Video video:

a. Log in to Hippo Video with your registered email address. b. Click the “+Create”, then choose Camera Only. c. You can use the built-in teleprompter if you have a long video script. d. Click the red circle to begin recording your video. Once you’re done, click the red square button.

Hippo Video allows you to personalize your video by adding the name, designation and company name. You can add the logo of your company, a screenshot from the LinkedIn profile or the website of the company.

Step 2: Create an animated video thumbnail

Once you have finished creating your video, you will need to create a thumbnail. Hippo Video is quick and easy to use. Simply click the thumbnail option on your preview page to create a thumbnail.

Step 3: Add your video to your email signature

Here are the steps you need to take to include your personal video in your email signatures for some of the most popular email programs.

a. Outlook Signature

Click on File > Options. Next, click on Signatures. Highlight the image and click the Link option. Paste the URL for your Hippo Video. Click on OK to save your settings.

b. Gmail Signatures

Navigate to Settings > View all settings. Go to Settings > See all settings.

c. Adding signature in mail (Mac)

Click on Preferences to copy and paste the video thumbnail. Next, click on Edit and select the Add Link option. Copy and paste your video URL or hosted Hippo Video.

How to make an email signature that is video-enabled?

You now know how simple it is to create an email signature with video. We have listed some top tips to help you improve your video signature.

1. A short video with a script

Many studies have shown that shorter videos result in lower engagement. It is best to use short videos as video signatures. Different videos have different length recommendations.

2. Video of high quality

Even if your video has the best content, viewers will stop watching it even if the quality is poor. It is important to use high-quality videos for email signatures. Also, ensure that the video is in good lighting and has excellent sound quality.

3. Don’t forget to include a link to your thumbnail

This is more of an instruction than a tip. You should add the link to your thumbnail or it will become a static image in your email signature.

What industries can use a signature for video emails?

No matter what industry you are in, video email signatures can be a benefit to your company and your employees. All you need to do is follow the steps and tips in this blog post. These are just a few examples:

1. Real estate

You can use video signatures as a realtor by showing prospects a short video that highlights the property they are interested in. A testimonial from a satisfied customer can be sent to you.

2. Sales

A photo is not enough to make connections with prospects. Video intros are a great way to share your story and build trust with prospects.

3. Insurance

Insurance is all about engagement. Send your recipients a video email signature. It could include a customer review, company news, or even a video that introduces yourself to the viewers.

Final thoughts

A video signature is a great way of signing off on an email. This can be done simply by embedding the link to a video in an image, and then adding it to your email signature. You can use the video as a self-introduction, promotional, or demo video. These email signatures are great for all types of domains: marketing, product development and creative.

Hippo Video, an interactive video messaging platform that allows GTM teams to replace old formats of business communication with videos, is an “all-in-one” interactive messaging platform. Hippo Video allows you to create personalized and engaging video email signatures.

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