Affiliate Marketing Buzz: How to Make Facebook Page Management More Effective

Have you ever thought about how to improve your Facebook Page management? Or just Facebook Page management overall?

Maybe you don’t care about a brand page or you just share posts on Instagram. You might need to reevaluate your strategy.

This article focuses on Facebook Page Management and how we can improve it.

Is it worth having a Facebook page in 2023?

Let’s start with the big blue elephant. Is it worth creating a Facebook page to represent your brand?

Although Facebook was not the first social media platform to be launched in 2004, it was one of the most influential. It also embedded itself deeply into the lives and daily routines of Gen X, Millennials and more recently, Baby Boomers. Fast forward to 2023 and Facebook is losing its grip at the younger end. Only 2.7% of 13-17-year-olds use the platform. Gen Z and Gen Alpha are increasingly opting not to create a Facebook account and instead spend their time on TikTok or Snapchat.

Many believe that Metaverse will fade into infamy after recent moves.

Let’s get back to the numbers.

Facebook currently has 2.96 billion users, and 2 billion people use it every day. Facebook’s monthly active user count is 37% of all people on Earth.

This is more than all of India and China combined. Facebook is used by over 200 million businesses to target their ideal audience with advanced targeting.

A Facebook Page has many advantages

Facebook is still a powerful platform in terms of global reach. A Facebook Page can allow your business to tap into this global reach by properly maintaining it.

Here are some benefits of having a Facebook Page.

Your SEO (search engine optimization) will be boosted. Facebook allows high-quality backlinks to increase the authority of your domain. This allows you to rank higher in Google’s search results. Facebook offers many tools and add-ons that allow small businesses to succeed, even if they don’t have a website. Facebook Shops, for instance, allows businesses to create an Instagram and Facebook store for free. This increases brand recognition. Potential customers, partners, employees, and others still use Facebook to find brands. A strong Facebook presence can increase brand recognition. Reach a wide audience. Although the Facebook user’s age is increasing, it still hosts a wide range of interests and ages. Brands can reach large audiences by posting to Facebook and advertising there.

Contentworks Agency maintains a strong Facebook Page game. We have a reach of 36.465 people, which we have built up over six years.

How to be better at Facebook Page Management

What can you do now to make your Facebook page more manageable?

Let’s go over some basics together.

1. You should ensure that you know the basics of Facebook Page.

A Page is better than a Profile. Businesses still create profiles rather than pages. This puts you at a disadvantage as you miss out on tools for advertising, targeting, analytics, and creation. Your visibility and accessibility will be affected as customers will need to friend request you to engage. You can create a Facebook page if this is you and add the link to your Profile. This will allow you to migrate your audience. There are many other social media platforms you can add to your page.

Use the new Facebook Page experience. You can now easily access your Page from your profile. This update brings a new layout to your page (make sure you have the right content), separate newsfeeds for page and profile, as well as some administrative changes. Users who like the page will automatically follow it in the classic pages. A user can unfollow the page, but they cannot unlike it. Users can now only follow the page with the new Page experience. Meta has a guide for updating your Page. Click on your profile picture at the top of your profile to switch to your Page.

Review your social media KPIs. What is the purpose of a Facebook page and why do you need one? What’s the purpose? Each year, we conduct a larger audit to review KPIs for clients. You can plan content, campaigns and spend by understanding what you want. Although it may sound absurd, some clients still have former employees as their main admins on their Facebook page. This is a bad situation to be in, regardless of how good your relationship with them. Make sure you update your admins. Meta Business Suite is now available to the artist, formerly known by Facebook. Here you will find all of your advertising, insights, and Page tools.

free demo for agorapulse social media management tool

2. Reignite your Facebook Page engagement

The engagement rate measures the number and mix of likes, comments or shares with the number of your fans. Facebook’s engagement rate is notoriously low compared to other platforms such as TikTok. TikTok: 4.76%, Instagram: 0.49% and Facebook: 0.16%. Marketers need to be more visible on this platform.

Facebook can be used to reenergize your engagement.

How to tap into the best posting times. You can check your Agorapulse Facebook audience analytics. The peak time of your target area’s usage can be viewed as well. Contentworks Agency’s fans are most active Tuesday at 8AM-9AM and 11AM. You can encourage specific actions, such as ordering food, by posting. However, you should consider the best time to reach user feeds.

For Facebook Page engagement to be successful, you must post consistently. This doesn’t necessarily mean you should post every day. But, don’t wait weeks to start posting!

To plan and schedule posts like an expert, use the Agorapulse calendar. This will help you plan for important shopping holidays, ensure consistency in your schedule, and include a variety of content types.

You should focus on fan-centric content. Ask your fans to post photos of their Easter eggs, pets (works everytime), Halloween costumes, Christmas trees, and other fun things. This Country 105 pet post has a lot of engagement.

You can feature user-generated content (UGC). By using social media listening, you will be able to see what your fans have to say about your brand. Then you can respond or share it. Positive UGC such as reviews and photos is a common feature on top Facebook pages. You can increase your reach by including a fan or influencer in a post. You also show your followers how your product looks in real life. This could include clothes, makeup, or interior design. Social proof is another way to show that your brand is trustworthy and reliable. This is John Lewis & Partners’ example.

Facebook’s Contests used to have a lot of rules around giveaways and contests. They have relaxed the rules in recent years, perhaps due to a decrease in engagement. You can run a contest or giveaway from any Facebook page, group, event, or app as long as the contest is hosted on your Facebook Page. It is important to have clear contest rules, landing pages or entry pages, and designs for entries and winning posts on Facebook.

New Look has a Facebook page that offers a giveaway. It was a huge success with 365 likes and 1.1K comments. There were 271 shares. All this and a gift card with a low value!

A happy place. In August 2021, Zuckerberg approved Project Amplify. This initiative involved running ads and promoting positive news stories about Facebook. Is Facebook a happy place? Research shows that Facebook use can cause negative psychological effects such as stress, jealousy, and negativity. This is where I am going. No matter what products or services you sell, make your Facebook page a happy and positive place. This means that there should be no fear mongering, negativity, or anger triggers. Choose positive posts, good news stories and stories that make you feel good.

Snag Tights is a great brand for their inclusive and happy vibe. They have a page that features people of all ages, genders, and disabilities wearing their tights and leggings. They inspire happiness, confidence, and purchase with their body positivity and brightly colored posts

Make sure you have accurate captions. Images and captions can increase engagement, spur action, and increase social network ROI. Many brands ignore them. Great Facebook page captions are written like a human. They should be written with intent and include strong CTAs. Asking questions that encourage conversation is a great way to do this. Taco Bell’s Facebook page is written by humans. It combines simple, but strong captions with delicious photos. You may have heard the phrase “We eat with our eyes.” Your photos should make your customers hungry.

Facebook Page Management Tip: Facebook Page management is more than just posting. Respond promptly to messages and comments. Facebook will label your Business Page “Very Responsive”, if your response rate is at least 90% and your response time within 15 minutes. This is a huge request for Page Managers! Saved replies can be made easier in your Agorapulse dashboard. For all your FAQs, you can create as many as possible.

3. Analyze your social media metrics

Facebook Page management is more than just the content and creativity. It’s about listening, monitoring, tweaking, reporting, and reporting.

Your Page is like a physical shop. What is selling quickly? What is bringing people to your store? What are the most common questions people ask?

Use the Agorapulse dashboard for:

It’s easy to analyze your most popular posts. This is possible for Facebook as well as all other social media channels. You will be able to create great content and avoid posting mediocre posts. These are the ones you know! These are the top three posts from the past month. You can look back at any time period to compare different years or months.

Listen out for brand mentions. We discussed listening earlier in this article. Listening to brand mentions is a great way to use UGC and respond quickly to queries or complaints. You can also monitor your brand awareness by targeting certain audiences on Facebook. Agorapulse allows you to connect your Facebook ads account with your dashboard to get great insights. These reports will allow you to determine if your budget is being spent in the right areas. Agorapulse instantly shows you the viral impressions, organic impressions, and paid impressions on your page.

Professional social media reports are essential for Facebook Page management. Professional social media reports can be useful for any business, even if you are not directly involved in the management of Facebook Pages. They will help you see how much time and budget is being spent on the platform. Comparing your platforms will allow you to see which platform is most effective for engagement and ROI. You can add all of your platforms to the aggregated report and compare their metrics.

Brands have the option of improving or closing their Facebook Page and shifting their attention to another platform. This is a matter of personal choice. It will all depend on your social media strategy and products.

In conclusion

Now it’s your turn. Are you going to prioritize your Facebook Page Management this year? Or have you moved your social media strategy towards other platforms?