Affiliate Marketing Buzz: What is banner marketing?

Banner advertising is a powerful and essential form of marketing. Our up-to-date guide will show you how to create a banner campaign.

Banner ads can be a powerful tool for advertising and offer the most exposure of all advertising mediums. Any brand looking to improve its marketing efforts must understand what banner ads are and how to create them.

What is a banner advertisement?

A banner ad (also known as a display advertisement) is an online advertisement that is displayed on a website. Banner ads can be displayed in HTML5, HTML5, JPG, GIF or PNG formats. Banner ads can be found on many websites. Almost any website publisher can host them. Some banner ads may relate to the content of the site, while others may target specific users or be completely random.

Advertisers can get exposure through banner ads, which can provide significant income to publishers.

What is banner advertising?

ShareASale makes it easy to publish and distribute ads online. Advertisers have the ability to upload and manage their banner marketing materials. This creates a database that publishers can use to find relevant content. Merchants can also connect with affiliates from the ShareASale network to offer their content to customers who have previously engaged with the company online.

Banner ads can be placed in high-visibility locations on high-traffic websites. Banner ads can also be linked. Users can click on banner ads to go to your homepage, product page, landing page or any other page you choose.

Publishers and affiliates can use the Creative Inventory platform to create spaces on their websites for ads. An HTML script is provided to publishers that can be added directly to their website. Ads can then be added and automatically updated, without the publisher having to do anything. These can be customized by retailer and can be selected by format and size.

Publishers have the option to search by topic, advertiser, and other criteria to find banner ads that best suit their brand. The number of conversions generated by the ad will determine the commission.

There are three core pricing models for banner advertising. Cost per mille (CPM), cost per 1,000 impressions and cost per click (CPC). Cost per action (CPA), bases the price on specific conversions like registrations or purchases. It is possible to get paid for other metrics but CPA is most commonly used by affiliate networks such as ShareASale.

The cost to get a banner ad published by a merchant can vary depending upon the market size, how many people are interested, what websites are being featured, and other factors.

ShareASale’s flexibility options for commission make it easy to negotiate and implement payment models between publishers and advertisers.

What makes banner advertising so effective?

Banner ads can be very effective. They are hard to miss when done right. A good banner ad is often the first thing you see when you visit a website. These ads are digital versions of billboards.

Banner advertising is the most effective way to increase brand awareness. Banner ads can be used to market to current customers with remarketing distribution. However, they are most effective when it is intended to get new eyes to the business.

Banner advertising can also be used to promote a sale or special offer. You could offer a discount on a product, or a free trial of a service to anyone who clicks through. This is a great way to use remarketing. The user has already expressed interest so you can now close the deal directly by advertising a special offer.

Banner blindness

Visual content is more effective than textual content. Banner advertising works because we naturally draw our attention to images on pages that are mostly text. However, banner ads have become increasingly commonplace and are easier to overlook. This is called “banner blindness”.

It’s similar to traditional advertising. It’s easy to blend in with the background ads when you’re constantly bombarded by them. This is also true for TV advertising. We have become so conditioned to turn off TV ads once they start. Only the most engaging content can entice us back in. You must have a captivating visual to really make your content stand out.

Banner advertising best practices

Your ultimate goal is to get users to click on your ads, driving traffic to your site. To do this, your ad must be eye-catching, unique and attractive.

The right size

It may seem that larger banner ads are more likely to generate impressions. However, this is not always true. If a banner ad is too large it can be perceived as spammy and could get a negative reaction. Larger banner ads will also not be placed on trusted sites that are more well-known.

Here are the banner sizes:

Formats:

Banner (468×60). Leaderboard (728×90). Medium Rectangle (325×250). Wide Skyscraper (1160×600). Skyscraper (122×600). Small Square (220×200). Square (250×250). Half Page (3300×600).

Mobile Formats:

Smartphone Large Banner (320×50), Smartphone Static Banner (30×50), Medium Rectangle (30×250), Smartphone Large Banner (312×100), Feature Smartphone Small Banner (120×20), Feature Smartphone Medium Banner (168×28), Feature Smartphone Large Banner (236×36).

Although banner ads come in many sizes, it is more likely that you will have success focusing on medium rectangle, large rectangle, leaderboard, half page, and mobile leaderboard banner ads. These banner ads are the most popular and most successful.

It’s a good idea to start with a small rectangle if you are new to banner advertising. This will allow you to test the waters before moving on to larger ads. Larger rectangles allow you to have more flexibility while being small enough to fit within the text on the webpage. Placing banner ads for Leaderboards at the top of a webpage gives them great exposure. Half-page ads can be the most prominent, but they are not too intrusive and provide plenty of space for your message. Mobile is vitally important and Mobile Leaderboards get the most views.

Designing your banner advertisement

Display ads should include a call to action (CTA). A CTA can guide users to conversion, regardless of whether it is “Find Out More”, “Shop Sale,” or “Save Now.”

Choose your link wisely. You might link to your homepage, blog or website if you want to increase brand awareness. Link directly to the product page if you are looking for sales. Link to a landing page if you’re looking for lead generation. Users can receive a free trial, or an exclusive offer.

To guide your design approach, use the AIDA marketing model. AIDA stands for attention. Your display ad should achieve these goals. Your choice of color, font, style, structure, and aesthetic will grab attention. A bold statement that conveys the essence of your campaign or product will attract attention. Sub-copy and imagery should be persuasive and sell the KPIs. Use a voice and style that is relevant to your audience’s needs. Next, use a CTA to inspire action.

Considerations for publishers

Publishers don’t want large ads that are too distracting from their content to upset their audience. Although you might earn more by having larger banner ads, it is important to not damage your reputation. Keep the user experience in your mind when placing banner ads.

What is banner advertising? .